Home LIFESTYLE/FASHION Penguin, JLF’s #ReadForResilience marketing campaign sees participation of marquee authors

Penguin, JLF’s #ReadForResilience marketing campaign sees participation of marquee authors

Penguin, JLF’s #ReadForResilience marketing campaign sees participation of marquee authors


Over 30 authors from throughout totally different genres of literature participated in a #ReadForResilience marketing campaign, sharing their private tales and anecdotes with readers.

The marketing campaign by Penguin Random Home India in partnership with Jaipur Literature Pageant noticed a collection of movies and digital meets by marquee authors over a fortnight.

Via the course of the marketing campaign, the authors spoke about books, occasions and literature which have influenced and motivated them to deal with unprecedented occasions akin to these.

Authors like Ruskin Bond, Namita Gokhale, Gaur Gopal Das, Paro Anand, Anita Nair, Sri M and Shaheen Bhatt together with others showcased spirit of resilience by way of their readings from books.


The video by legendary author Ruskin Bond garnered a attain of over 47,000 and generated important optimistic engagement, Penguin stated in a press release.

Sharing her ideas on the marketing campaign, Namita Gokhale, writer and co-director at JLF, stated, “Actually loved encountering such a strong variety of voices within the inspirational ‘Learn For Resilience’ marketing campaign. All power to readers, writers and the sustaining world of books , and their function in these disruptive occasions.” Preeti Chaturvedi, vp (advertising & strategic alliances) stated , the thought behind the marketing campaign was to let individuals know that they don’t seem to be alone in dealing with these unusual and unknown occasions.

“As members of the literary panorama of our nation, Penguin and Jaipur Literature Pageant aimed to spotlight books and writers as sources of inspiration, motivation and positivity in occasions like these and for a greater future,” she stated.

Writer Paro Anand stated the act of studying can convey a relaxed. “When you possibly can’t journey outdoors, you possibly can all the time journey with a e book,” she stated.

(This story has been printed from a wire company with out modifications to the textual content)

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